The Purpose of a Newsletter

The Purpose of a Newsletter

The purpose of a newsletter is to provide information pertaining to a product or service to a targeted audience. Newsletters, done effectively, can also create a company's credibility and build an organization's identity.

The first thing a company should concern themselves with is determining the audience of their newsletter. The audience is anyone who would benefit from the information the newsletter contains. For example gearing your newsletter toward the people who are interested in purchasing your product sends the message that you value their commitment to the company and to your products.

You will also want to include sending the newsletter to your employees and mentioning them in it as well. This is noteworthy because you want to send the message, not only to your employees, but to your customers that you value your employees as well and the work that they do. A listing of names and titles of managers in your organization is one way to give your newsletter a More ...

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